Why Should I Stage My Home?


The benefits of Home Staging have long been debated. Everyone loves their own design aesthetic and sometimes they are right, and their home looks like a “staged” home, but that’s pretty rare. So we turn to staging professionals who understand architecture, design, colors, furniture and accessories and know the trends. They just have great taste. Important!

The National Association of Realtors weighs in with an annual survey to determine just what kind of staging works and where. From the Buyers POV, master bedroom staging is important to 51% of those queried, followed by kitchen, yard/outdoor space, dining room, bathroom, children’s bedroom and guest bedroom, in that order.


About 1/3 of buyer’s agents said that staging a home increased the dollar value offered between 1% and 5% compared to other similar homes on the market that are not staged. For a $1,000,000 home that representing a $100% to %500% return on investment in your staging cost, and in our market…possibly more.

De-cluttering, cleaning, carpet cleaning and no pets are the most important home improvement items that buyers want to see, ahead of repairs, depersonalization, landscaping and even painting.

I’m a huge fan of staging and work with my sellers to prepare their home for sale to show it in its' best light, produce world class marketing and attract the largest pool of buyers.

MORE about the 2017 NAR Profile of Home Staging HERE >

For 35+ years, Patty Rogers, Broker Associate, BRE#00669968 with Abio Properties, has been previewing and matching stylish homes to satisfied Bay Area homebuyers and breaking sales records with her listings. She is known for finding and selling unique homes with a "Modicum of Charm" and is a shrewd negotiator who understands how to successfully orchestrate deals.